Author Topic: 'Membership sales soar ...'  (Read 21645 times)

Offline nat

  • Hero Member
  • *****
  • Posts: 7299
'Membership sales soar ...'
« on: March 09, 2015, 12:47:19 PM »
Can the club provide some numbers ... no. of memberships sold this year vs. last year at the same date?

Offline Starfish

  • Sr. Member
  • ****
  • Posts: 291
Re: 'Membership sales soar ...'
« Reply #1 on: March 09, 2015, 01:09:14 PM »
We are over 10% up on income versus this time in 2014. thanks

Offline Andy

  • Hero Member
  • *****
  • Posts: 7857
Re: 'Membership sales soar ...'
« Reply #2 on: March 09, 2015, 01:19:54 PM »
Good!

Offline Valentines Park

  • Hero Member
  • *****
  • Posts: 3821
  • In Ron We Trust
Re: 'Membership sales soar ...'
« Reply #3 on: March 09, 2015, 01:49:26 PM »
We are over 10% up on income versus this time in 2014.

Fools & their money ...

Offline nat

  • Hero Member
  • *****
  • Posts: 7299
Re: 'Membership sales soar ...'
« Reply #4 on: March 09, 2015, 02:52:39 PM »
We are over 10% up on income versus this time in 2014. thanks

Thanks but that's not quite answering the question. The ocst of membership has gone up compared to last year so I'd expect income to go up if membership numbers stayed the same.

Can you provide relative membership numbers?

Offline Starfish

  • Sr. Member
  • ****
  • Posts: 291
Re: 'Membership sales soar ...'
« Reply #5 on: March 09, 2015, 04:21:20 PM »
Afternoon, approx 5% up but our large campaign to Juniors and Teens starts, as planned, soon. We are doing all we can to retain current members, appeal to new members and re engage with past members.

We have a large campaign to Essex schools to promote membership. Every Member will be given a lanyard and pin badge and encouraged to recommend their friends and family. We also will give you more chances to meet the players (past and present) and coaches.

As always we are open to suggestions on ways we can improve the offering. Thanks, Danny Macklin, Commercial Director

Offline nat

  • Hero Member
  • *****
  • Posts: 7299
Re: 'Membership sales soar ...'
« Reply #6 on: March 09, 2015, 06:09:11 PM »
Afternoon, approx 5% up but our large campaign to Juniors and Teens starts, as planned, soon. We are doing all we can to retain current members, appeal to new members and re engage with past members.

We have a large campaign to Essex schools to promote membership. Every Member will be given a lanyard and pin badge and encouraged to recommend their friends and family. We also will give you more chances to meet the players (past and present) and coaches.

As always we are open to suggestions on ways we can improve the offering. Thanks, Danny Macklin, Commercial Director

So 'soaring' = 5% increase ...hmmm. Are you targeting all clubs with a junior section? They would be your best target audience.

Offline Starfish

  • Sr. Member
  • ****
  • Posts: 291
Re: 'Membership sales soar ...'
« Reply #7 on: March 09, 2015, 06:17:10 PM »
That represents a large increase to date

Big push to recreational clubs with launch of Friends of Essex Cricket! Watch this space

Online Perov

  • Hero Member
  • *****
  • Posts: 1549
Re: 'Membership sales soar ...'
« Reply #8 on: March 10, 2015, 09:07:34 AM »
Nat,
I'd like my savings account to soar up to 5%.

Offline silasgreenback

  • Newbie
  • *
  • Posts: 28
Re: 'Membership sales soar ...'
« Reply #9 on: March 10, 2015, 09:38:50 AM »
That represents a large increase to date

Big push to recreational clubs with launch of Friends of Essex Cricket! Watch this space

Good work Starfish. Any increase is a good thing and can only benefit the club and Cricket.

Offline nat

  • Hero Member
  • *****
  • Posts: 7299
Re: 'Membership sales soar ...'
« Reply #10 on: March 10, 2015, 12:34:17 PM »
Nat,
I'd like my savings account to soar up to 5%.

hmmm ...%ages are the last hiding place of a scoundrel. Note that Mr Starfish won't disclose absolute numbers despite repeated requests.

Offline Starfish

  • Sr. Member
  • ****
  • Posts: 291
Re: 'Membership sales soar ...'
« Reply #11 on: March 10, 2015, 12:44:51 PM »
We will communicate figures when we reach the season. Approx 3,000 renewals to date

Offline Andy

  • Hero Member
  • *****
  • Posts: 7857
Re: 'Membership sales soar ...'
« Reply #12 on: March 10, 2015, 03:39:19 PM »
Well, Nat you've got your answer. Although how approximate is approximate - better scratch that itch...

Offline pablo

  • Sr. Member
  • ****
  • Posts: 355
Re: 'Membership sales soar ...'
« Reply #13 on: March 10, 2015, 04:54:46 PM »
What happens if Vaughan, Willis et al have their way and we turn into Home Counties United as a result of the next major upheaval in English cricket ?

Offline essexfan548

  • Global Moderator
  • Hero Member
  • *****
  • Posts: 2511
Re: 'Membership sales soar ...'
« Reply #14 on: March 10, 2015, 06:31:28 PM »
We will communicate figures when we reach the season. Approx 3,000 renewals to date

Still not answering the question ...

How many new members have been recruited?

How many failed to renew so far?