Four successive ODI series lost and 15 of the last 22 games.
A keep bright and cheerful response on-field kicks in, gives the impression nobody cares and the whole game is only for entertainment value ,(Also saw this in the women?s ashes). Perhaps smiles will get wiped off of faces in performance related pay. Sponsors start to think twice of being associated with losing teams, so beware ECB, the franchise sums of money might become the only revenue to rely on rather than television contracts.