Agreed, not the greatest name, unfortunately these things are a necessary evil nowadays and surely no county club can afford to turn down a significant amount of money that is offered in exchange for a load of old rope.
At least they are an Essex based company. Good luck to them. I am sure they can only bring positives.
Given the nature of their business I sincerely hope the ground will smarten up a bit and everybody, especially supporters, will see the benefits of this partnership.
Obviously it all sounds like a radio station, but it is a highly memorable name and that can only be a good thing for a company that is seeking to expand. I hope the club press on and get on with the far more important businesses of bowling, batting and fielding.
