On a infrequent foray to the official ECCC website, I notice that one of the news articles states that; "
Become a Member & Save Over £500!"
Intrigued as to how I have so far missed such an outstanding opportunity, I clicked the full story.
I've read the piece, carefully, but can find no break down and/or specific examples of how my theoretical £150 membership fee will save me over three times as much. There is, of course, the obvious; entry to all LV CC matches, et al. Oh, and how members can purchase hot drinks for £1!
Now, I have no background or expertise in marketing, but I would have considered an asterisk after the
£500 in the headline, linking to a set of parameters explaining just how that amount could possibly be gained back.
I fully recognise the Club in their deeds and (in)action expect people to believe every word of their tightly controlled corporate and Club output, but seriously a break-down of the claimed savings may provide some clarity.