Good evening,
A number of queries have been made today with regard the new scanning system:
We have introduced this for following main reasons:
1) In the event of a major incident e.g. a fire we need to inform the emergency services of the exact number of people within the ground. This would prevent the need for someone to enter a particular area of the ground once everyone is accounted for. We are scanning on exit and entry at every point so we know 100% the number of people in the ground, if we didn't do this the number would never be accurate
2) It has reduced the stewarding requirement which lowers our costs and in turn keeps Membership rates at an affordable level.
3) It stops Membership cards and tickets being duplicated
4) We have a large number of Members who attend very few if any games. We need to identify these people so we can encourage them to attend and remain as Members
5) In the long term we will introduce a Loyalty Scheme to reward regular attendance
6) We are obliged by the ECB to submit accurate attendance figures for all games.
We will closely review the system's workings over the coming games to ensure there are not un-due queues at games or at peak times e.g. lunch. We looked at mobile scanners but the Wi-Fi connection works best when they are in a fixed position e.g. at the entrance and exit points.
We have not introduced this without consideration, the scanners have been upgraded to make the scan take a split second, we encourage Members and supporters to hold their card / ticket a few inches away from the scanner.
Any queries please let us know, thanks, Danny Macklin, Commercial Director.
